Professional Service Launch
Creating a new professional service can be exhilarating. It is essential to enter the phase with a clear mind and a strong strategy. Frank can help you succeed on both fronts.
I. Transitioning to Professional Service
Frank works with new consultants to help them identify and embrace the substantial changes to mindset, lifestyle, and professional practice that come with the professional service entrepreneur role. Together you will close gaps in core competencies, whether in organizational leadership, business acumen, interpersonal impact, or personality traits and behaviors. You will creatively marshal human, financial, and logistical resources in order to build an alluring professional environment and create initial momentum.
Frank uses the proprietary Granek Service Entrepreneurship Readiness Inventory to identify your strengths and areas for development. To learn more about this tool please contact Frank directly.
II. New Venture Strategy
The new professional service is thoroughly assessed to ensure its viability as a business venture, alignment with fundamental life goals and ambitions of the professionals, and attraction to new associates and investors.
It is essential to avoid the pitfalls of abstraction or wishful thinking. Together you will explicitly and rigorously map out mission, vision, business model, and positioning. You will create a Professional Service Business Plan that clarifies and compellingly expresses your business development and marketing strategies. The plan will be of appropriate scale and depth for your practice. This document is irreplaceable in order to facilitate external support, increase internal alignment, and chart short-term and long-term growth. It can also help you dare to dream, while staying grounded.
Frank can help you optimize your new coaching or consulting service to ensure immediate service brand credibility and positive client impact. Targeted areas of support may include:
- Core branding
- Strategic billing
- Web site architecture
- Service design and descriptions
- Refinement of consulting processes
- Key client interactions
- Partnership dynamics
